Overview of Dynamics 365 Marketing 2020 release wave 1

Dynamics 365 Marketing is a marketing solution that helps businesses manage customer engagement through rich personalization and automation while leveraging their Microsoft assets. Since its launch in April 2018, Dynamics 365 Marketing has seen adoption by customers of various sizes and industries implementing a wide variety of use cases—including marketing campaign automation, demand generation, communication and newsletter scenarios, fan engagement, prospect capture, and event management.

Our customers are looking to achieve more with less effort through an intuitive experience that doesn’t require the assistance of technical experts to perform common tasks. With 2020 release wave 1, the product remains focused on easy personalization and simplification while continuing to invest in fundamental improvements.

Key investment areas for this release are:

  • Personalized marketing: The application helps marketers build and send effective content effortlessly. It can send emails related to business transactions that include context details, and send test messages that render dynamic content for a selected contact.
  • Marketing made simple: We continue to streamline the product by reducing click counts, and have introduced many improvements that help make marketers’ lives easier. Improvements include: enhanced content editor usability, in-line editing of entities inside the journey experience, ability to understand relationships between the customer journeys and the marketing entities, and more.
  • Integration and adaptability: The application is more powerful now as we enable events forms to be integrated with third-party content management systems, and also bring in Microsoft Forms Pro experience for managing surveys.
  • Performance and scalability: Fundamental investments continue to deliver improved performance, scalability, and throughput for campaign execution and email marketing. The application delivers an improved unsubscribe experience, prevents phishing, improves accessibility, and more.
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